A STUDY ON CONSUMER PERCEPTION TOWARDS TERRACOTTA PRODUCT WITH SPECIAL REFERENCE TO COIMBATORE CITY.
Consumer Perception; Terracotta Products; Buying Behaviour; Sustainable Consumption; Eco-friendly Products; Traditional Handicrafts; Consumer Awareness; Purchase Intention; Customer Satisfaction; Coimbatore City.
This study, titled “A Study on Consumer Perception Towards Terracotta Products with Special Reference to Coimbatore City,” focuses on understanding consumers’ attitudes, preferences, and purchase behavior toward terracotta products. The research highlights how factors such as eco-friendliness, traditional value, durability, and aesthetic appeal influence consumer perception and buying decisions. The findings show that consumers generally have a positive perception toward terracotta products and recognize their cultural significance and environmental benefits. At the same time, certain challenges such as product fragility, limited design variety, pricing concerns, and lack of effective promotion affect wider consumer acceptance. The study concludes that increasing awareness, improving product quality and innovation, expanding availability, and adopting effective marketing strategies can enhance consumer interest and future purchase intention. Overall, the research indicates that terracotta products have strong market potential and can achieve sustainable growth while preserving traditional craftsmanship and supporting environmental sustainability.
Registration ID: IJVRA_701245 Published ID: IJVRA2603020
"A STUDY ON CONSUMER PERCEPTION TOWARDS TERRACOTTA PRODUCT WITH SPECIAL REFERENCE TO COIMBATORE CITY. ", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.151-156, March-2026, Available :https://ijpub.org/ijvra/papers/IJVRA2603020.pdf
Paper Reg. ID: IJVRA_701245
Published Paper Id: IJVRA2603020
Research Area: Commerce All
Country: Coimbatore, Tamil Nadu, India
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
An International UGC CARE JOURNAL PUBLICATION Low Cost (₹599), Scholarly Open Access, Peer-Reviewed, Refereed Journal Impact Factor 9.12 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage, Crossref DOI Member Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJVRA (IJ Publication) Janvi Wave
© 2026 - Authors hold the copyright of this article. This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition.
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