A STUDY ON FINANCIAL LITERACY AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO THODUPUZHA TALUK, KERALA
financial literacy, working women, financial skills
The rapid development of digitalised business world financial literacy is an essential component of economic empowerment and social well-being. Understanding the financial transaction is very much challenging. Especially for women who is playing dual role in the society financial products, savings, investments, and debt management presents unique challenges. Women's financial literacy gaps persist, limiting their ability to achieve economic independence and resilience, despite Kerala's reputation for high literacy rates and social progress.
This study focuses on working women in Thodupuzha Taluk, Idukki District, Kerala, a semi-urban region where women are employed across diverse sectors such as education, healthcare, banking, retail, and small business. The goal of the study is to find out how the working women are having financial knowledge and behavior, and how they know about and use financial products like savings, insurance, and investments. For the study 108 responses were collected, and among that 85 valid samples were analysed using a convenient sampling method.
The findings highlight that while many women have regular incomes, but inadequate financial knowledge often leads to poor financial decision-making and vulnerability to debt traps. The study specifies the urgent need for targeted awareness programs, policy interventions, and educational initiatives to strengthen financial literacy among working women. These measures would not only increase one's level of financial security, but they would also help Kerala's socioeconomic development as a whole.
: https://doi.org/10.56975/ijvra.v4i3.701759
Registration ID: IJVRA_701759 Published ID: IJVRA2603293
"A STUDY ON FINANCIAL LITERACY AMONG WORKING WOMEN WITH SPECIAL REFERENCE TO THODUPUZHA TALUK, KERALA", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.271-274, March-2026, Available :https://ijpub.org/IJVRA/papers/IJVRA2603293.pdf
Paper Reg. ID: IJVRA_701759
Published Paper Id: IJVRA2603293
Research Area: Other area not in list
Country: Idukki , Kerala, India
DOI: https://doi.org/10.56975/ijvra.v4i3.701759
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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