MARKET POTENTIAL OF HERBAL SOAPS AND NATURAL SKINCARE PRODUCTS IN RURAL AREAS
Herbal Soaps, Natural Skincare Products, Rural Consumers, Market Potential, Consumer Awareness, Purchase Behaviour, Erumad Town.
Herbal soaps and natural skincare products have gained increasing popularity due to growing consumer awareness about health, environmental sustainability, and the harmful effects of chemical-based personal care products. Rural markets are gradually emerging as an important segment for herbal products, as consumers are becoming more conscious about natural ingredients and safe skincare alternatives. This study examines the market potential of herbal soaps and natural skincare products in Erumad Town, Nilgiris District. Primary data were collected from 177 respondents using a structured questionnaire. The data were analyzed using percentage analysis, Chi-square tests, and correlation analysis. The findings indicate that rural consumers are increasingly aware of herbal products and many prefer them due to perceived safety, natural ingredients, and environmental benefits. However, factors such as price, availability, and brand trust influence purchasing decisions. The study suggests improving product awareness, strengthening distribution channels, and promoting locally produced herbal products to enhance market growth in rural areas.
Registration ID: IJVRA_701714 Published ID: IJVRA2603300
"MARKET POTENTIAL OF HERBAL SOAPS AND NATURAL SKINCARE PRODUCTS IN RURAL AREAS", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.309-314, March-2026, Available :https://ijpub.org/ijvra/papers/IJVRA2603300.pdf
Paper Reg. ID: IJVRA_701714
Published Paper Id: IJVRA2603300
Research Area: Commerce All
Country: The Nilgiris, Tamilnadu, India
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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Publisher: IJVRA (IJ Publication) Janvi Wave
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