A STUDY ON THE ROLE OF ADVERTISING IN INFLUENCING CONSUMER BEHAVIOUR
Advertising, Consumer Behaviour, Brand Awareness, Buying Decision, Marketing Communication
In this paper, an attempt has been made to study the role of advertising in influencing consumer behaviour. Advertising plays a significant role in shaping consumer awareness, attitudes, perceptions, and purchase decisions. Consumers today are highly exposed to different forms of advertisements through digital media, television, social media platforms, and mobile applications. These advertisements influence their preferences and buying intentions. The study mainly focuses on understanding how advertising affects consumer behaviour and decision-making processes. The research highlights the importance of advertising as a marketing communication tool that supports business growth and customer engagement.
: https://doi.org/10.56975/ijvra.v4i3.701726
Registration ID: IJVRA_701726 Published ID: IJVRA2603389
"A STUDY ON THE ROLE OF ADVERTISING IN INFLUENCING CONSUMER BEHAVIOUR", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.984-988, March-2026, Available :https://ijpub.org/IJVRA/papers/IJVRA2603389.pdf
Paper Reg. ID: IJVRA_701726
Published Paper Id: IJVRA2603389
Research Area: Other area not in list
Country: Tirupur, Tamilnadu, India
DOI: https://doi.org/10.56975/ijvra.v4i3.701726
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
An International UGC CARE JOURNAL PUBLICATION Low Cost (₹599), Scholarly Open Access, Peer-Reviewed, Refereed Journal Impact Factor 9.12 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage, Crossref DOI Member Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJVRA (IJ Publication) Janvi Wave
© 2026 - Authors hold the copyright of this article. This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0). 🛡️ Disclaimer:
The content, data, and findings in this article are based on the authors’ research and have been peer-reviewed for academic purposes only. Readers are advised to verify all information before practical or commercial use. The journal and its editorial board are not liable for any errors, losses, or consequences arising from its use.
About Hard Copy and Transparent Peer Review Report
