AWARENESS AND ADOPTION OF DIGITAL COMMERCE PLATFORMS AMONG SELF-EMPLOYED INDIVIDUALS: Evidence From Nenmeni panchayat
Digital Commerce, Self-Employed Individuals, Digital Platforms, Awareness, Adoption
Digital commerce platforms have become an important tool for business development, especially for self-employed individuals. These platforms help small business owners promote their products and services, reach wider markets, and improve business efficiency. The present study examines the level of awareness and adoption of digital commerce platforms among self-employed individuals. The study also identifies factors influencing adoption, challenges faced while using digital platforms, and the impact of digital commerce on business performance. The study is based on both primary and secondary data. Primary data were collected from 107 respondents using a structured questionnaire. Statistical tools such as percentage analysis and correlation test were used for data analysis. The findings of the study show that awareness of digital commerce platforms is increasing among self-employed individuals, but adoption is influenced by factors such as digital skills, internet access, and perceived benefits. The study suggests that improving digital literacy, providing training programs, and strengthening digital infrastructure can encourage greater adoption of digital commerce platforms.
Registration ID: IJVRA_701834 Published ID: IJVRA2603404
"AWARENESS AND ADOPTION OF DIGITAL COMMERCE PLATFORMS AMONG SELF-EMPLOYED INDIVIDUALS: Evidence From Nenmeni panchayat", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.112-117, March-2026, Available :https://ijpub.org/IJVRA/papers/IJVRA2603404.pdf
Paper Reg. ID: IJVRA_701834
Published Paper Id: IJVRA2603404
Research Area: Other area not in list
Country: wayanad, kerala, India
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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