Impact of Influencer Marketing on Choice Making of Travellers
Influencer, Marketing, Travellers, Tourist destinations, Social media.
Social media influencers (SMIs) have a growing impact on consumer behaviour in the travel industry. Since trust is what keeps consumers and businesses together over time, it is the foundation of both influencer and tourism marketing. The purpose of this study is to assess how influencer marketing influences travellers’ decision-making for tourism. We concentrate on hotels that use influencer marketing to draw visitors. The primary and secondary data are collected through surveys and published research works respectively. 130 travellers were contacted during this study. A survey methodology was used in this study. SPSS was used to examine the data. Results indicate that travellers’ decision-making processes are significantly impacted by influencer marketing. The study concluded that, the social media influencers influence the choice of tourist spots and highlights the new tourist spots. The social media influences mostly the particular age groups.
Registration ID: IJVRA_701523 Published ID: IJVRA2603417
"Impact of Influencer Marketing on Choice Making of Travellers", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.192-200, March-2026, Available :https://ijpub.org/ijvra/papers/IJVRA2603417.pdf
Paper Reg. ID: IJVRA_701523
Published Paper Id: IJVRA2603417
Research Area: Management All
Country: Gwalior , Madhya Pradesh , India
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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Publisher: IJVRA (IJ Publication) Janvi Wave
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