CUSTOMER SATISFACTION TOWARDS COSMETIC PRODUCTS IN TIRUCHRAPPALLI CITY
Customer Satisfaction, Cosmetic Products
ABSTRACT
The cosmetic industry has witnessed rapid growth in India, driven by rising disposable incomes, changing lifestyles, and increasing awareness of personal grooming. This study investigates customer satisfaction towards cosmetic products in Tiruchirappalli city, focusing on factors such as product quality, brand image, price, availability, and promotional strategies. A descriptive research design was adopted, and data were collected through structured questionnaires administered to a sample of consumers across different age groups and socio economic backgrounds. Statistical tools such as percentage analysis and chi square tests were employed to interpret the findings. The results indicate that product quality and brand reputation are the most significant determinants of customer satisfaction, while affordability and accessibility also play crucial roles. Younger consumers show a stronger preference for international brands, whereas middle aged groups emphasize value for money and safety of ingredients. The study highlights that effective advertising and word of mouth recommendations substantially influence purchasing decisions. This research contributes to understanding consumer behavior in a tier II city context and provides insights for cosmetic companies to tailor their marketing strategies. Enhancing product transparency, maintaining consistent quality, and offering competitive pricing are recommended to improve customer satisfaction and loyalty in Tiruchirappalli’s growing cosmetic market.
Key Words: Customer Satisfaction, Cosmetic Products
Registration ID: IJVRA_701927 Published ID: IJVRA2603456
"CUSTOMER SATISFACTION TOWARDS COSMETIC PRODUCTS IN TIRUCHRAPPALLI CITY", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.484-492, March-2026, Available :https://ijpub.org/ijvra/papers/IJVRA2603456.pdf
Paper Reg. ID: IJVRA_701927
Published Paper Id: IJVRA2603456
Research Area: Commerce All
Country: JAMAL MOHAMED COLLEGE (AUTONOMOUS), Tamil Nadu, India
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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Publisher: IJVRA (IJ Publication) Janvi Wave
© 2026 - Authors hold the copyright of this article. This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition.
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