A STUDY ON CONSUMER PERCEPTION TOWARDS UPI BASED MOBILE WALLET APPLICATION
Keywords: UPI Payments, Digital Payment, Consumer Perception, Cashless Transaction, Mobile Wallet Application.
This study focuses on understanding consumer perception towards UPI based digital payment systems. UPI has become one of the most used digital payment methods due to its convenience, speed, and security. Consumers today prefer cashless transactions through mobile applications. The study mainly analyzes how UPI payments influence consumer payment behaviour and daily transactions. The research also highlights factors such as ease to use, security and reliability that affect consumer satisfaction. The findings show that UPI plays an important role in promoting digital payments and improving the overall payment experience.
: https://doi.org/10.56975/ijvra.v4i3.701800
Registration ID: IJVRA_701800 Published ID: IJVRA2603468
"A STUDY ON CONSUMER PERCEPTION TOWARDS UPI BASED MOBILE WALLET APPLICATION", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.574-578, March-2026, Available :https://ijpub.org/IJVRA/papers/IJVRA2603468.pdf
Paper Reg. ID: IJVRA_701800
Published Paper Id: IJVRA2603468
Research Area: Other area not in list
Country: Tirupur, Tamilnadu, India
DOI: https://doi.org/10.56975/ijvra.v4i3.701800
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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