A STUDY ON RETAILER ATTITUDES AND MARKETING IMPACT ON THE SALES GROWTH OF ZINCOVIT AND ITS COMPETITORS
Retailer Attitude, Zincovit, Marketing Impact, Sales Growth, Pharmaceutical Retail, Multivitamin
This study titled 'Retailer Attitudes and Marketing Impact on the Sales Growth of Zincovit and its Competitors' aims to analyze the factors influencing the sales performance of Zincovit in the pharmaceutical retail market. The research focuses on retailer perception, promotional strategies, and competitive positioning. The study was conducted among 109 pharmaceutical retailers in Tamil Nadu using structured questionnaires. Statistical tools such as percentage analysis, cross-tabulation, and regression analysis were applied to interpret the data. The findings reveal that Zincovit has strong brand recognition and retailer trust. However, challenges such as limited promotional schemes, inconsistent stock availability, and lack of training support were identified. The study concludes that improving marketing strategies, strengthening distribution networks, and enhancing retailer engagement can significantly improve sales growth and satisfaction levels.
: https://doi.org/10.56975/ijvra.v4i3.702315
Registration ID: IJVRA_702315 Published ID: IJVRA2603734
"A STUDY ON RETAILER ATTITUDES AND MARKETING IMPACT ON THE SALES GROWTH OF ZINCOVIT AND ITS COMPETITORS", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.638-641, March-2026, Available :https://ijpub.org/ijvra/papers/IJVRA2603734.pdf
Paper Reg. ID: IJVRA_702315
Published Paper Id: IJVRA2603734
Research Area: Management All
Country: Virudhunagar, Tamil Nadu, India
DOI: https://doi.org/10.56975/ijvra.v4i3.702315
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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Publisher: IJVRA (IJ Publication) Janvi Wave
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