Dairy , White Revolution , Amul
The White Revolution began in 1970, spearheaded by Dr Verghese Kurien. This initiative transformed India from having low levels of milk production to becoming the largest milk producer in the world. By utilizing the cooperative model of Operation Flood, small-scale farmers were able to take charge of production, processing, and marketing. As a result, rural livelihoods improved, women's empowerment increased, and food security was strengthened. The establishment of the National Milk Grid helped minimize price disparities and secure fair incomes for farmers.
The initiative, which unfolded in three phases from 1970 to 1996, enhanced dairy infrastructure, advanced animal health services, and promoted the adoption of new technologies. From a production level of 21.2 million tonnes in 1968-69, milk output soared to 210 million tonnes by 2020-21. Nonetheless, challenges persist, such as low productivity per animal, inadequate cold storage systems, environmental concerns, and subpar export performance. As India aims for White Revolution 2.0, the emphasis will be on sustainability, digital innovation, improved supply chains, and climate-friendly practices in dairy farming to ensure long-term growth.
Registration ID: IJVRA_702337 Published ID: IJVRA2603738
Paper Reg. ID: IJVRA_702337
Published Paper Id: IJVRA2603738
Research Area: Other area not in list
Country: BORIVALI WEST MUMBAI, Maharashtra, India
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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