A study on role of packaging in marketing of FMCG products in tirupur city
Packaging, Marketing, Consumer perception, Product attractiveness, Brand image, Purchase decision, Packaging design, Tirupur city.
Packaging plays an important role in the marketing of Fast Moving Consumer Goods (FMCG) products. In a competitive market, packaging helps attract consumers, create brand identity, and influence their purchasing decisions. Since FMCG products are bought frequently, consumers often make quick decisions based on the appearance and information provided on the packaging.The study shows that packaging elements such as colour, size, design, and labelling affect consumer perception and buying behaviour. The findings reveal that attractive and informative packaging creates a positive impression and increases consumer interest in the product Therefore, the study concludes that effective packaging acts as a powerful marketing tool and helps in increasing the sales and brand value of FMCG products.
: https://doi.org/10.56975/ijvra.v4i3.701924
Registration ID: IJVRA_701924 Published ID: IJVRA2603800
"A study on role of packaging in marketing of FMCG products in tirupur city ", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.169-172, March-2026, Available :https://ijpub.org/IJVRA/papers/IJVRA2603800.pdf
Paper Reg. ID: IJVRA_701924
Published Paper Id: IJVRA2603800
Research Area: Commerce All
Country: Tirupur , Tamilnadu , India
DOI: https://doi.org/10.56975/ijvra.v4i3.701924
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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