Marketing Mix Modeling for Green Products
Marketing Mix Modeling(MMM)
Marketing mix modeling (MMM) helps analyze marketing effectiveness.
This study focuses on its use for green products.
It examines the impact of product, price, place, and promotion.
Emphasis is on sustainable consumer behavior.
It links profitability with environmental responsibility.
Registration ID: IJVRA_702280 Published ID: IJVRA26A3023
"Marketing Mix Modeling for Green Products", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.840-844, March-2026, Available :https://ijpub.org/ijvra/papers/IJVRA26A3023.pdf
Paper Reg. ID: IJVRA_702280
Published Paper Id: IJVRA26A3023
Research Area: Commerce and Management, MBA All Branch
Country: Chennai, Tamil Nadu, India
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
An International UGC CARE JOURNAL PUBLICATION Low Cost (₹599), Scholarly Open Access, Peer-Reviewed, Refereed Journal Impact Factor 9.12 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage, Crossref DOI Member Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJVRA (IJ Publication) Janvi Wave
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