Gamification in corporate training: Assessing its impact on employee engagement and learning effectiveness
Gamification, Corporate Training, Employee Engagement, Learning Effectiveness, Knowledge Retention, Motivation, HRD, LMS
This master's degree proposal examines gamification in corporate training, focusing on its impact on employee engagement and learning effectiveness in Vadodara-based organizations. Traditional training methods often suffer from low participation and poor retention, prompting the integration of game elements like points, badges, leaderboards, and challenges to make learning interactive and motivating.
The study employs a descriptive design with purposive sampling of 50 HR professionals and employees, using a structured questionnaire via Google Forms for primary data and secondary sources like journals for literature review. Key findings reveal high awareness (92%) of gamification, 64% exposure to it, and positive reactions, with elements like challenges (34%) and leaderboards (28%) boosting engagement through rewards and competition; demographics show predominance of young postgraduates (72%) in manufacturing/IT sectors.
Results affirm gamification enhances motivation, knowledge retention, skill application, and performance, grounded in theories like Self-Determination and Flow, despite challenges like costs and resistance. Recommendations urge HR to strategically implement gamified LMS platforms for sustained training ROI, contributing to HRD in Indian corporates.
Registration ID: IJVRA_702862 Published ID: IJVRA26A3028
"Gamification in corporate training: Assessing its impact on employee engagement and learning effectiveness", IJVRA - International Journal of Versatile Research and Analysis (www.IJVRA.org), ISSN:2984-8903, Vol.4, Issue 3, page no.880-886, March-2026, Available :https://ijpub.org/IJVRA/papers/IJVRA26A3028.pdf
Paper Reg. ID: IJVRA_702862
Published Paper Id: IJVRA26A3028
Research Area: Other area not in list
Country: Vadodara, Gujarat, India
ISSN: 2984-8903 | IMPACT FACTOR: 9.12 Calculated By Google Scholar | ESTD YEAR: 2023
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Publisher: IJVRA (IJ Publication) Janvi Wave
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